I am loving all of the first day of school photos appearing in my news feed this morning. This Back-to-School period also signals Back-to-Business for many. Summer vacations are nearly complete, so its time to re-energize and re-focus our efforts to ensure that our 3rd and 4th quarter goals are achieved. Accordingly, my marketing tip for today is to reach out to clients with a Back-to-Business email message. The timing is ideal to share a recent success story and/or customer testimonial via email. Be sure to include a response mechanism, like a limited time offer on a popular product/service. One of the advantages of using email for this purpose is that emails are typically quick to execute. Plus, most email service providers allow you to share your messages in social media to extend their life, reach, and impact. However you choose to distribute your messages, we encourage you to proactively communicate with your clients to remind them that you are ready, willing, and able to fulfill their needs.
Posted on: Mon, 25 Aug 2014 15:14:59 +0000
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