I graduated 25 years ago when the first round of corporate dentistry was taking off, along with the newly invented HMO capitation and every dentist thought the sky was falling. Every single one of the first round went down like the Titanic including the invincible and unstoppable Orthodontic Centers of America, which was the only one traded on the New York Stock Exchange. But in the field patients werent happy. They couldnt chose their dentist. They felt like they were in a factory. Now, 25 years later its round two and all the same. Now the insurance bad guy is the Affordable Healthcare Act where once again, every American dreams they will all get something for free. I have been in several cities this month and every dentist I talk to is feeding off new patients from the corporate dental chains from unhappy patients who felt they were in a mill, saw a different dentist every time they went in and were always trying to be sold stuff like a used car salesman. I guarantee you that the dentist who develops him or herself with several 100 hours of continuing education per year, attracts and retains quality long term staff, has a first in class business office manger, will build the best dental office in town. Dentistry is all hands on personal surgery, unlike Walgreens and CVC. The only advantage corporate dentistry has is access to capital. Buying supplies and equipment in volume is not the competitive advantage like it is in pharmacy. Negotiating with dental insurance companies is only a single digit advantage at most. The only advantage any dental office can have is the dentist and the team of people he or she attracts, develops and retains for long periods of time. Density is a people play. Develop the Dentist CEO and develop the entire team and this dental game will be yours to win!
Posted on: Tue, 22 Apr 2014 23:28:11 +0000
Trending Topics
Recently Viewed Topics
© 2015