I guess I dont see Ellen as A CURE for E. D. Gwyneth Paltrows GOOP brand is going to have some stiff competition when Ellen DeGeneres launches her next endeavor. The talk show host announced on Tuesday (July 8th) that she is starting her own lifestyle brand called E.D. The new project will be a collaboration between Ellen and J. Christopher Burch, of Tory Burch fame. She discussed the brand with Womens Wear Daily saying, I wouldnt be doing this if I didnt want it to be the biggest brand name that you can imagine. Im not trying to launch a little boutique situation.
Posted on: Wed, 09 Jul 2014 14:45:25 +0000
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