I have been paying a LOT of attention to what is happing in the World of Fashion on Instagram in the last few months. I have been amazed at the numbers a Top blogger can accumulate, I mean 20k hearts/likes in a few hours to a day is bloody impressive. Last night when looking at the DJs fashion instagrams I noted my pal Marg (event speaker) snapped with another even younger thing conveniently tagged & linked. So I checked out this person; (not sure why they were at the event).. I was gob smacked to see this 16yo Sydney girl whos website is YouTube cracks 50k likes a post on Instagram and 100k++ on the Tube. Then I watched one or two you tubes. And realised the numbers were utterly worthless in terms of marketing or branding - all over the place - (OK good for STUSSY- if you like beanies) like a LOT of whats going on in fashion marketing at the moment; all-over-the-place. It takes more than numbers to build brand, to build brand image. Leave the numbers for the sales department.. To build Brand & brand awareness you need more than attention-deficit teens & sub-teens clicking like - you need a lot lot lot more than that.
Posted on: Sat, 29 Mar 2014 03:10:26 +0000
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