I thought that this would be an interesting share: According to licensing industry publication License! Global, The Pokemon Company International is estimated to generate $1.5 billion annually. To put that in perspective, the publication ranks the following companies as making less revenue than Pokemon: Coca-Cola, the NHL, Sony Pictures, Chrysler, Martha Stewart Living, Playboy, General Mills, Harley-Davidson, Lego, TGI Fridays, Nissan, Energizer, HGTV Home, Food Network, and Kraft Foods. Whether or not the publications actual figure is accurate, Pokemons estimated rank is still pretty darn impressive. Most of that money probably comes from the games and of course merchandising and licensing. Who knows how much revenue is actually taken home at the end of the day though, especially when three companies own the franchise (Nintendo, Creatures, and Gamefreak). The publication says that TPCi itself generates that figure, but its likely they mean to refer to the brand as a whole since they point out all of Pokemons assets (TPCi in Washington works out of a very small office). Next time someone tells you Pokemon is dead, be sure to gently shove this news in their face. Pikachu has conquered the world.
Posted on: Thu, 17 Jul 2014 17:37:57 +0000
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