If you tell people that advertisers lie, they’ll roll their eyes and say, “DUH! That’s what advertising is, you naive buffoon!” But then those same people will walk out the door and buy a phone based on a “coverage map” they just saw in an ad. That’s because advertisers use our cool cynicism against us — we think we’re being savvy by assuming that all ads exaggerate, but we still assume that’s as far as it can go — exaggeration. It’s not like these people can just go out and lie right to our faces, right? They sure can! In fact …
Posted on: Wed, 06 Aug 2014 21:28:10 +0000
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