“If you tell somebody stories about high achievement just before they perform some test or exercise, they will perform better than if you had not told them those stories. If you merely use the words ‘succeed’ or ‘master’ or ‘achieve’ in a sentence, they will do better. If you describe what it is like to be a college professor, they will do better on knowledge tests. On the other hand, if you play into negative stereotypes, they will do worse. If you remind African-American students that they are African-American just before they take a test, their scores will be much lower than if you had not reminded them. In one case, Asian-American women were reminded of their ethnicity before a math test. They did better. Then they were reminded that they were women. They did worse.” --David Brooks, author of “The Social Animal”
Posted on: Tue, 02 Jul 2013 22:34:47 +0000
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