In succeeding decades, beards and mustaches all but disappeared. The organization man of 20th-century America was cast as cleanshaven, his individuality subsumed into a larger, corporate identity. Iconic critics of capitalism — Che Guevara, Fidel Castro, Ho Chi Minh — kept alive the identification of facial hair with leftist politics. But with the end of the Cold War and the defeat of Communism, the groundwork for a scruffy capitalism was laid. In the semiotics of capital today, whiskers no longer code as a threat. With free market ideology essentially unopposed by any major power and energized by the entrepreneurial swagger of the technology world, beards are back in business.
Posted on: Mon, 01 Dec 2014 12:20:05 +0000
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