In todays world of 24/7 information access via smart phones and tablets, the next generation of hotel guests expects instant gratification and craves constant connection to the data and services they seek. According to Forrester, online and mobile consumption as a whole rose from 29 percent to 40 percent between 2009 and 2013. (1) This has significantly impacted the hospitality industry, as hoteliers are faced with the challenge of keeping pace with ever-increasing service expectations from guests through a growing number of outlets. In order to meet these expectations, hospitality organizations are examining internal processes and looking to new technology platforms to help boost efficiency and speed service to guests.
Posted on: Thu, 04 Sep 2014 16:00:03 +0000
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