Innovation at Outdoor Campaigns! Western Union‘s claim to be - TopicsExpress

Innovation at Outdoor Campaigns! Western Union‘s claim to be the fastest in money transfer was promoted in “demo billboards” in Mumbai, India, featuring the faces of currency. Western Union’s outlets in India are shared with five other money transfer services, most of which are cheaper. Billboards, placed on roads close to the outlet, changed their images as drivers drove past, reminding them that Western Union’s services changed currency instantly. Mao Zedong (Chinese Yuan) became Queen Elizabeth II (British pound). Abraham Lincoln (US $5) became King Fahd (Saudi Riyal). Benjamin Franklin (US $100) became Mahatma Gandhi (Indian rupee). The campaign won a Gold Outdoor Lion at 2012 Cannes International Festival of Creativity. Watch this short YouTube Video. Source: theinspirationroom/daily/2012/western-union-demo-billboards/

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