It is a great Hindu belief that Bishwakarma is the Lord of all Creations in the earth. Worshipping Lord Biswakarma is a famous custom in industry, and factory based areas. It is one of the profound mass festivals celebrated especially in NALCO Nagar, Angul with great religious fervor and traditional enthusiasm. Such religious festival caters to the devotional needs of the people and also establishes social and cultural harmony in our Society. Keeping in view of Mass Participation it was decided by ORMAS to organize Pallishree Mela at NALCO Nagar, Angul to make the Biswakarma Puja more colorful and lively. This is also a media to attract customers of NALCO Nagar and Angul where people from different parts of our country are working due to the latest massive industrialization in the area and to strengthen the rural economy by bringing the rural products, artisans, SHG based activity to the mainstream of the society. Hence it is an endeavor by ORMAS to congregate exquisite ethnic, organic and pure Rural Products of India in this National Level Pallishree Mela at NALCO Nagar, Angul held every year. ORMAS works in a mission mode to integrate the rural economy with the global economy for becoming a mile stone in the wholesome development of the nation. It organizes different exhibitions for sale and promotion of the products produced by rural poor throughout the year with the help of its district units so as to provide direct marketing opportunity to the rural SHGs building producer to consumer relationship beyond intermediaries. A market is a place within the society to facilitate the consumers fulfilling their demand and helping the producers to reach easily to the customers’ door step. ORMAS is a part of it working diligently for the development of the backward and forward linkages of the income generation activity going on in our society. Pallishree Mela is a concept of Direct Marketing which provides ample opportunity to our Self Help Groups scattered all over Odisha to be together for some days to get scope of business in participatory growth. It’s a place of nurturing our tradition, culture, customs, art, rights & duties for the development of the mass and Rural Development as a whole. DSMS, Angul has been organizing such type of exhibition in NALCO Nagar, Angul. Products from every art & crafts of our traditional society are available giving all a modern utility based standard, look and quality. Crafts of bamboo, brass, iron, wood, clay, jute, paper, plastic, grass, cotton, waste material and Agricultural Products are the identity of this Pallishree Mela. This Pallishree Mela is able to catch a huge gathering. Moreover, the utility and artistic handloom, handicraft, home utility products rejuvenate the purchasing power of the visitors which is reflected on the sale figure. Above all, the Pallishree Mela at NALCO Nagar, Angul has become a Brand itself attracting a lot of customers every year and has become a peoples’ function with the help of all concerned. NALCO, Angul extends every support in ground development, electricity supply and accommodation facilities for the success of this event.
Posted on: Tue, 18 Mar 2014 05:34:48 +0000
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