Ive enjoyed a birthday weekend away in London being looked after taken for beautiful melas, to a show, shopping and chilling. I have been stalking handbags for 2 years now wondering what handbag to buy for my little collection Wenda James-Rowe advised on buying a coloured one so I thought red. In America we did the whole tour of places handbags and so Im pleased that Ive come home with a red handbag (at last!). In my sourcing of the said bag I have noticed the attention to detail that retailers pay to their brand and their brand alignment, Yesterday I was in Harrods and it was fascinating to see all of the different brands with one another attempting to attract the customers to their concession. I was there in my search for salmon caviar (poor ladies caviar lol!) for my dinner party on Thursday night. On the stand it was surrounded by all things related to caviar all at the same exquisite standard. You might be wondering what this image has to do with all that. We were just about to press the button on a mailer on Thursday and I was unhappy with the imagery. I then spent nearly 5 hrs getting this collage right. The I AM WOMAN brand and who it surrounds itself with is SO important. Lis McDermott creates for us amazing photographs so we HAVE to use them to our BEST ability. I always WANT TO DO MY BEST and I AM PASSIONATE ABOUT QUALITY and I think this picture says it all. When I saw it again this morning I thought - wow that was worth all that effort! It raised the bar on our event collages, it elevated our marketing materials out there in a competitive market place, it portrayed everyone alongside each other really well and it created that desire we wanted and expect from our brand being launched in a town where we are not known. Think about your brand as you start your week, what does it say about you and what effort do you put in to make yours stand out and shine? How will you be thinking about elevating it alongside your competitors? Thank you Michelle Wilmott for creating this opportunity for I AM WOMAN to shine their business insight into the hearts of women in Monmouthshire x
Posted on: Sun, 14 Sep 2014 10:08:05 +0000
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