J Brand announces a collaboration with 2013 BFC Emerging Designer winner Simone Rocha, to create a capsule collection for December 2014. (Available at NET-A-PORTER.COM and Selfridges, as well as Per Lei Couture in Qatar.) Having previously collaborated with a host of internationally renowned designers such as the New York women’s wear duo Proenza Schouler and London’s brightest stars including Christopher Kane, J Brand is as known for supporting emerging design talent as it is for its denim. Since graduating with an MA in Fashion Design from the prestigious Central St Martins, Simone Rocha has instantaneously become a highlight of the London Fashion Week schedule, and was honored two months ago with the British Fashion Council’s Emerging Women’s wear Designer award for 2013. The collection will launch to press and buyers in July and be available in select retailers globally and jbrandjeans in December 2014. ‘Simone has developed such a strong aesthetic in a very short space of time’ said J Brand CEO Jeff Rudes, ‘her maturity and sense of direction as a designer is unparalleled for her generation; we are thrilled to have Simone creating a capsule collection with us.’ Simone Rocha, ‘It’s an exciting prospect to work on this project, learn from J Brand’s denim expertise and see how it evolves over the coming months in the run up to the winter launch’.
Posted on: Wed, 26 Nov 2014 09:14:00 +0000
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