Lessons in Leveraging Vine From 5 Successful Brands. The six-second looping videos. With more than 40 million users, Vine is a pool of great opportunity for brand growth and development. Launched in 2012, the app that enables users to create and post six-second looping videos has seen an evolution in the way its users create and share content. Given its accessibility and low cost, this form of micro-content gives marketers a chance to get some hands-on video production experience. But don’t be fooled. Though the app promotes a quick and raw form of capturing video, you shouldn’t take this as a cue to wander away from quality content. Rather, the stakes for a quality video with a strong story are now higher, because you have an ever shorter amount of time to get your point across. To find the right balance, you have to really know your brand and how its services are beneficial to the everyday consumer. Find your niche and ask yourself how the consumer can take it a step further and engage with your product in an intuitive, yet inventive way. It’s easy to capture six seconds of anything, but it’s imperative to keep in mind that your story and messaging determines your reception and share-ability. Whether you’re capturing a moment from an event or promoting a recent product release, it’s all about the creative delivery. #6SecFilms #GENRE #DRAMA #COMEDY #ANIMATION #GravityDay #NissanVersa #BrandingIdeas #VideoTips #MarketingVideo #Advertising #VideoMarketing #ViralVideo #Vine
Posted on: Mon, 12 May 2014 12:00:14 +0000
Trending Topics
Recently Viewed Topics
© 2015