Morning reads can be good #FruitfulThoughts : I love war movies, Troy, Gladiator, Prince Of Persia, 300, The last Samurai even Mahabharat happens to be some of my loved watches! I loved the planning, strategy, all great warriors & their attitude with which they lived forever fighting their battles. My bad I cant experience it first hand, but hey! I live-in Tony Starks Garvis world with all cool digital toys to play with. (Not to forget...my battlefield happens to be India, the land of startups & Mr Modi who happens to strong-arm business ecosystem of the worlds most exciting economies at the moment) Digital War Room - Adaptive but Fierce Marketing Battles - Real-Time Content Activations Across Social Media - Covering Epic Events like FIFA 2014 - Sounds Cool to Me :) Checkout the future of Marketing in India. Digital War Room . . . is going to be the next In-thing brands will be using to kick start their marketing campaign & take an edge over their competitors leveraging real time events & social media content activation. My take is instead of having in-house teams soon there will be Digital war room (DWR) in every Corporate office, marketing agencies, regional offices & employees can be seen talking somewhat like: Wassup bro! Am working in DWR-3 these days for Yahoo! which is covering FiFA & IPL. Our real time FiFa coverage campaign kicked Reebok, Vodafone, Delhi daredevils a**&% on twitter. Tagline: Last call for funding our DWR, either become a sponsor or be prepared to get your a#*&% kicked this year across all channels ;) Heres what a DWR will look like: Imagine a physical space within your office billed as data-infused war room which house multiple screens, monitor data from over 100s of sources in real time, helping make media decisions using the live data feeds; effectively breaking down all silos and brings all the key stakeholders into one single room - creative, media, social, digital, content, production, marketing & top management. Therell be 2 modes to play in : Strategy mode and Campaign mode In strategy mode, you need to partner with vendors directly like Twitter Live Studio services, Facebook Studios & enable collaborative and adaptive decision making by mixing fast and slow data across a spectrum of different disciplines, including business planning, strategy, creative and communications planning. [This has to do more with corporate rivalry, taking jibes @brand products, product promotion, registering bells in audiences mind, becauase its strategy based......more like Samsung-Apple types or like OLX pe bechde types:)] In Campaign mode take third party data feeds and tools and combine them with proprietary media spend, performance tracking and intelligence systems to provide instantly actionable insights that can be executed in real-time across paid media, backed up by Twitter/Facebook/Google/Business datas. (Modi/Obamas digital team happens to be best examples of implementing this strategy to kick their rivals off the ground. It works super well!)
Posted on: Sat, 05 Jul 2014 06:38:50 +0000
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