"My aim, together with staff at AIM, is to conduct empirical research into automotive issues from the consumer perspective. Contemporary topics in consumer research such as "collaborative consumption" or "consumer experience creation" are very important for the automotive industry in particular and are reflected in long-term megatrends such as car sharing or vehicle-to-environment networking" bit.ly/116UvBt
Posted on: Tue, 11 Jun 2013 14:24:51 +0000
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