· ‘Nobody will watch a show about nothing...’ – what Jerry Seinfeld and cocreator Larry David were first told when they began to pitch Seinfeld. · ‘There’s no market for it. If there were, major airlines would already be offering it…’ – conclusion given to Fred Smith, founder of FEDEX. · ‘People will rent videotapes, but they’ll never buy them…’ –opinion of media experts later proved wrong by Jane Fonda’s exercise tapes. · ‘A global, twenty-four-hour news network will never work…’ – network executives’ response to Ted Turner’s plans for CNN. · ‘It’s a cutthroat business, you’ve got no chance of success…’ – accountant for Estee Lauder, founder of the multibillion dollar cosmetics empire. · ‘You’re foolish to try and sell sparkling water in the land of Coca-Cola drinkers…’ – advice given to Gustave Leven by several consulting firms when hearing of his plans to launch Perrier in the US. · ‘It’s a huge risk and it will never fly…’ – aeronautical engineers evaluation of Bill Lear’s design for a jet. · ‘Personal computers are a hobbyist fad...’ - prediction of IBM, Intel, HP and Atari. · ‘The feedback is the lowest we’ve ever had, lower than women’s bowling, it just won’t work...’ – the BBC’s comments to Ricky Gervais after a test screening of The Office.
Posted on: Mon, 09 Sep 2013 22:37:53 +0000
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