Okay.. Im going to give it to you straight: If youre an athlete in the Australian fitness and bodybuilding industry and youre still putting down others that have large social media followings, post selfies, have fan pages or websites or YouTube channels or ANYTHING social media related, then you officially lose the right to complain when: - You are overlooked for sponsorship or promotional activity opportunity - You lose a currently held sponsorship - You become a Pro Level Athlete and youre overlooked on an international stage (Ive seen comps overseas where some competitors are called forward by name while others in the line up are called by numbers... Guess who places?) For some reason here we are about 4 years behind the athletes from the US where they have realised that the marketing landscape has changed and personal branding via social media is an absolute necessity. Lately all I am seeing is tall poppy syndrome where because athletes either lack the skill, knowledge, or confidence to play the social media marketing game, theyre going to put others that do, down. Get with the times! As a business owner, I will tell you that social media following and engagement is not only necessary for any athlete looking for sponsorship, but VITAL! Do yourselves a favour and let go of the mindset that social branding = narcissism and realise that its a powerful marketing tool.
Posted on: Sun, 18 May 2014 01:37:36 +0000
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