Omaha Snaps Up a Real-Time Marketing Play During Playoff Game The city of Omaha was on the ball last Sunday when they leveraged a routine football call into a winning real-time marketing opportunity. As football fans were caught up in the San Diego vs. Denver NFL playoff game, they kept catching Broncos quarterback Peyton Manning yell “Omaha! Omaha!” right before the ball was repeatedly snapped to him on the field. Fans took to Twitter with so many jokes and jabs about the shout that it quickly became a national trending topic on Twitter.All of the buzz about his bark led to a witty, well-timed tweet from the Omaha Convention & Visitors Bureau. This random tweet scored thousands of retweets and favorites to show that it pays to get in the game of real-time marketing. Adweek posted the play-by-play. #SocialMedia #Marketing
Posted on: Wed, 15 Jan 2014 14:34:55 +0000
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