On the company’s credo written in the mid-1940’s by Robert Wood Johnson, he stated that the company‘s responsibilities were to the consumers and medical professionals using its products, employees, the communities where its people work and live, and its stockholders. Therefore, it was essential to maintain the safety of its publics to maintain the company alive. Johnson & Johnson’s responsibility to its publics first proved to be its most efficient public relations tool. It was the key to the brand’s survival. Tylenol is one of thousands of companies who have faced a crisis that can be destructive to its company if not handled properly. In 1999, 17 years later, when Coca-Cola was faced with a crisis of its own, Nick Purdom of PR Week wrote that the PR industry has an important role to play in helping companies identify and manage risks that could damage their reputation. While Tylenol succeeded in managing its crisis, the Exxon case was not as successful
Posted on: Thu, 17 Jul 2014 06:49:35 +0000
Trending Topics
Recently Viewed Topics
© 2015