Online clothes shopping has always been a risky business due to variations in sizing, but now a new service has been launched that uses 3D body scanning to perfectly match consumers with the right clothing sizes. Named Bodi.me, the service uses an individual’s data to find the perfect size in a wide range of leading clothing brands. Available to both men and women, Bodi.me is built on complex technology to achieve an accurate result with different brands, as co-founder and CEO Lara Mazzoni explains: “We have developed a number of algorithms that we apply to different brands… some fashion brands have a dedicated team who work on specific algorithms for each brand.”
Posted on: Tue, 02 Dec 2014 15:52:11 +0000