Opinion of the day: Is it time we take a fresh look at fragrance ads? Why are perfume ads so pretentious? That is what i found myself thinking after watching brad sell.......Angelina? So arrogant and so utterly boring I feel disgusted after that i will never get the time I have just wasted back again! And more importantly why are advertiser continuing to use the same old rule book time and time again. It seems to us that the formula of - famous face + acid taking copywriter and film school editor has become the norm. We think it is time the fragrance brands abandon this. Be strong! Take a fresh look at how to reach the consumer. We all like to smell good. But after this....maybe my Lynx africa is a safe bet after all. https://youtube/watch?v=mGs4CjeJiJQ
Posted on: Mon, 26 Jan 2015 11:13:22 +0000
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