POSITIONING YOUR BUSINESS RIGHT THROUGH EFFECTIVE MARKETING Saturday, April 12, 2014 from 4.00 PM - 6:00 PM POSITIONING YOUR BUSINESS RIGHT THROUGH EFFECTIVE MARKETING Business Skills Development The task of tying marketing to business performance is serious indeed but is too often reduced to buzzwords. Strategic marketing is most often targeted marketing derived from understanding what your consumer really wants. Given that there are so many marketing channels for businesses today, business owners need to fundamentally grasp the following concepts: Who are my marketing to? What is it that my potential customer or investor wants to hear from me? What is the most effective channel in order to achieve maximal impact. To help you understand all of this and more, we will be discussing how to market your businesses effectively at DPlace Second edition with Sandra Iyawa TOPIC: POSITIONING YOUR BUSINESS RIGHT THROUGH EFFECTIVE MARKETING DATE: April 12th 2014 VENUE: 805 Restaurant, adjacent NNPC Filling Station, Aminu Kano Crescent, Wuse 2 Abuja. TIME: 4pm REGISTER HERE GUEST SPEAKER: SANDRA IYAWA (FCCA ,ACA ,MCIPR) Sandra Iyawa is a highly experienced chartered accountant with vast experience accumulated over fifteen (!5) years in the public and private sectors. Her key skills are project management, change management, disaster recovery / risk and impact analysis, gap analysis, business process re-engineering and business strategy, branding and corporate re-imaging. She attained directorial level with the NHS (National Health Service) in the United Kingdom. Sandra possesses aptitude for developing result-driven campaigns because of her superb communication skills. She has displayed consistency in managing business partners and colleagues to buy into organisations ideas. HOST JEREMIAH AGENYI Jeremiah O. Agenyi, aka OwJerry, is a Compere and a Comedian, a Humanitarian and a Social Entrepreneur. He is a team member of Nigerias foremost offline social media initiative, #AdoptATweep. He is also a Co-Initiator of the recently launched #JustBinIt Campaign aimed at achieving a #LitterFreeNigeria. He is on the board of the Generation Of Domination (G.O.D), an NGO passionate about out-of-school children. G.O.D has been running the #Street2School Project since 2012. CONVENER ZAINAB HARUNA Haruna Zainab O. is the founder and Chief Executive Officer of Decipher Solutions Resource Centre based in Abuja, Nigeria. DSRC was founded in 2012 and has worked extensively with young people in areas of entrepreneurship and education through collaborations with multinational companies, Local organisations and International Non-profits. DPlace is the newest brand of Decipher Solutions which seeks to provide avenues for self-improvement through interractive discussions with experts in various fields in a relaxed ambience. The program is designed to provide the right kind of knowledge to young people in their daily activities in life and work for improved and innovative approach to tackling problems and facing challenges. Scheduled to hold on the 2nd Saturday of every month; it is absolutely free for people to attend and will be hosted in a conducive and relaxed atmosphere to encourage the reception of information. High points are: Seasoned and prominent speakers Intelligent and easy discussions Network sessions Energizing platform Good Music and fun contests
Posted on: Mon, 24 Mar 2014 17:02:25 +0000
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