Pandora # 1 in 28 Markets This quote is sure to ruffle the feathers of many managers who read it, especially when there is no third-party company to back up the claim. In a wide-ranging interview with NetNewsCheck, Pandora Chief Revenue Officer John Trimble says the Internet Pure Play dominates listening in nearly 30 markets. The way we’ve looked at it, we’re the No. 1-ranked station in 28 major U.S. markets. We represent about 8 percent of total [U.S. radio] listening, so we feel like we have a significant footprint in the streaming side of radio, as well as to really compete very aggressively against the broadcast and traditional radio market. Trimble also spoke at length about advertising. And while he did not answer the question about how much revenue the company has in each market with local sellers, he did say, We feel like we can be the No.1 performer against terrestrial radio opportunities in those markets. And, Trimble says Pandora is bringing in more than just national business. When we first started, it was more of a national focus. Now that we’re penetrating the tier two and three marketplace, we’re seeing a nice mix of our relationships with the brands. We’ve touched on automotive, quick-service restaurants, consumer package goods brands, the insurance marketplace. There’s really not a category that at this point we’re not touching. Consumer electronics, obviously, with Pandora being embedded in over 1,000 different devices.
Posted on: Wed, 05 Mar 2014 00:49:42 +0000
Trending Topics
Recently Viewed Topics
© 2015