Preetam Kaushik has found that the increasing phenomenon of personalisation actually increases online sales by 50%. That is a staggering statistic, and one that surely ensures more companies will be supporting web personalisation. Kaushik foresees that we are heading toward an era of hyper-personalisation, and one that is certainly not too far off. The sense of immediacy that trending topics on twitter imbue reinforce the circle of immediacy, we have a space for communication that is instantaneous and urgent. The RSA, a not-for-profit organisation encouraging human potential, has created an animated talk explaining the concept of time. Importantly, the RSA has covered the surge of emotion felt by web 2.0 when having to wait for something to download, or for their computer to turn on. This extremely interesting insight into how we perceive time can be found below. Kaushik, Preetam. Transformation of the Global Village into Hyper-Personalized Tribes? Readwrite. 15 November 2011. Web. 27 October 2013. . .
Posted on: Sun, 27 Oct 2013 05:13:16 +0000
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