Purpose The purpose of this role is to manage, design, implement and facilitate the marketing strategies that supports consistent business growth and enhances the brand equity and awareness. Main Responsibilities • Create, manage, coordinate and execute all marketing strategies and implement tactical plans that meet and exceed company expectations. • Develop unique value propositions, business partnerships and call to action oriented advertising targeted towards key customer segments that increases brand awareness. • To plan, direct and implement multi-channel marketing initiatives across advertising sponsorship, PR, direct communications, social media and web content. • Responsible for the development and production of analytical reports and processes to support sales programs and demonstrate ROI. • Develop innovative strategies using the creative team in order to attract potential customers to the business.
Posted on: Thu, 15 Aug 2013 21:10:59 +0000
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