Rating Analyst - Supernatural Number of Episodes at the End of the Season: 194-196 Syndication: Yes Ratings Average: 1.00 (125%) Supernatural is the oldest CW show and I think it’s a show with one of the most interesting trajectories ever ratings wise. After being thrown to Fridays to die, it was successfully moved to a midweek slot again and then moved yet again, only to seemingly increase its success even further. I don’t even watch the show, but I have to say that I would be very proud of it if I did, as that is something you simply don’t see or expect to happen, ever. Currently, its 125% ratings average absolutely guarantee that Season 10 is a go. Costs could be a consideration but I don’t really think they matter right now, for three reasons. The first is that the ratings differential is still too significant for the CW to let such a valuable player go (they could matter for a show doing something close to 90-100% of the average. A show doing 125% is just too valuable). The second is that the show has a very small cast, which certainly helps to keep its costs in check as this is usually the highest source of costs’ increase throughout the years. Finally, and most importantly, the show is very well syndicated for a CW show. Information about this is not very easy to find, but from what I could gather, the show scores about $700,000 per episodes from TNT (which, for a CW show, is a lot) and there are also reports that the show scores another sum close to $700,000 per episode from the huge Netflix deal that the CW put in place last year. I am not sure I believe the accuracy of the numbers relative to the Netflix deal, but even if they are about one third of this, it’s still pretty significant, considering they are on top of the TNT deal. Bottom line: the show has its costs covered and I really think that this one will come down to when the two leads want to stop doing the show. For now, that doesn’t appear to be happening. The show is a lock to be renewed (even if it is probably moved yet again). Taken from: SpoilerTV spoilertv/2013/11/rating-analysis-state-of-cw-dramas.html#ixzz2lfpFxXF9 Follow us: @SpoilerTV on Twitter
Posted on: Mon, 25 Nov 2013 16:01:47 +0000