Ron Shaich, CEO of Panera Bread, recently completed a SNAP challenge with many of his fellow executives. SNAP is the the food assistance program provided by the government. They each lived on the equivalent amount of the money provided for food assistance. "I’ve lived through lean years, but never when I was responsible for someone other than myself. Thinking about food insecurity in that context is what really made the anxiety of it all palpable for me.” - Ken MacFadyen, Senior Manager, Special Assistant to the CEO Food insecurity in America is real and is far more debilitating than most people imagine. It’s past due time to step up and do something.” – Kate Antonacci, Director of Societal Initiatives, Panera “[The SNAP Challenge] completely changed the role of food in my life. Food consumed me not with mouth-watering delight, but purely as a source of sustenance. Looking forward to a delicious meal was transformed into a functional nutrient solely designed to get me to my next meal. The joy of eating vanished and became simply a boring, daily routine like taking a vitamin.” – Michael Simon, EVP, Chief Marketing Officer, Panera
Posted on: Tue, 24 Sep 2013 02:39:58 +0000
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