Sales Tip - Generating Testimonials - TopicsExpress

Sales Tip - Generating Testimonials Make it easy for people to provide testimonials. One of the most common comments youll hear from clients when asking for testimonials is, Well Im really not much of a writer, so its hard for me to put it into words. The real power of testimonials comes from the fact that theyre not polished...theyre authentic and from the heart. Show the client other client testimonials as an example. That should set the table for them. Next, ask your client the following: Finish this sentence in 25 words or less: I really like (product/service/person) because... This really works because it gets right to the point about the feelings people have for you, for what you do and for what youre selling. Track your follow-up activities: followupnotebook ow.ly/uiYaK

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