Seeking Lead Generation Marketing Manager Make Your Mark From Day One! Praxis Now is looking for an individual with a solid professional experience in B2B Lead Generation to join this profitable, rapidly growing early stage company in the personal development and internet industry. The Lead Generation Marketing Manager will play a key role for the company by establishing an end-to-end leads process and guiding the implementation and execution across the Marketing and Sales teams. If you possess an enthusiasm for B2B marketing excellence, this newly created role could give you the rare career opportunity to make an immediate business impact and love what you do. SCOPE OF POSITION The Lead Generation Marketing Manager will work with company leadership, along with the sales and marketing teams to develop and operate the PraxisNow lead generation, nurturing, and handoff process currently built upon Infusionsoft, but which may include other platforms such as Salesforce and a marketing automation platform which results in our Success Advisors receiving a steady flow of well qualified leads. This role reports to the head of marketing, and works closely with Sales. ESSENTIAL JOB FUNCTIONS In addition to establishing and managing an overall process for lead management at PraxisNow, the Lead Generation Marketing Manager will participate in the following activities on a regular basis: Lead Generation In partnership with the Sales Team, responsible for driving the completeness and accuracy of the contact list in salesforce. 1. Owner of the budget and relationships for purchased, viral and rented lead sources. 2. Partner with members of the marketing team to create campaigns from beginning to end, including campaign planning, audience targeting, messaging, and reporting. Examples include email, direct mail, webinars, downloadable web content, events, etc. Lead Nurturing 3. Administrator and primary expert user of the marketing automation overlay to Infusionsoft. 4. Work with sales, marketing and other stakeholders to develop lead scoring criteria within salesforce to validate a lead’s quality before handing it off to sales. 5. Work with marketing stakeholders to create lead nurture programs that will create greater velocity through the sales pipeline. Assist marketing stakeholders with customer contact strategies to deepen the customer relationship and increase sales opportunities and then execute on these campaigns. Creative Development 6. Develop innovative approaches to lead generation. 7. Work with creative team to adapt messaging into compelling and effective direct response copy that fits the appropriate audience and marketing vehicle while maintaining the Precor brand and voice. Analytics & Reporting 8. Define and report on the lead to close process, and conduct rigorous measurement of sales and marketing programs at both a macro and micro level. Analyze campaign outcomes in detail, draw insights and make data-based adjustments. 9. Produce weekly reports and monthly dashboards and analysis to demonstrate campaign progress on revenue, pipeline, awareness and market perception through reports on leads, conversion, ROI, opportunities and revenue potential. EDUCATION AND EXPERIENCE REQUIREMENTS Any equivalent combination of education and experience, which provides the applicant with the knowledge, skills, and abilities required to perform the job, will be considered. Education: * Bachelor’s Degree required. Experience: * 1 to 3 years of experience in B2B marketing including lead generation. COMPETENCIES * Customer Focus – solicits and uses feedback for continuous improvement. Strives for quality and excellence. * Accountability – takes a no excuses approach to making things happen. Takes responsibility for own actions and results. * Teamwork – Actively assists to move the team toward the completion of goals * Communication Skills – Effectively expresses ideas and thoughts verbally and in written form. * Collaboration - Establishes collaborative relationships to achieve objectives * Drive for Results- Develop strategies, action plans, and metrics to monitor results OTHER REQUIRED SKILLS AND ABILITIES: * Experience using sales management tools such as Infusionsoft or Salesforce, as well as a marketing automation packages such as Marketo, Eloqua or Infusionsoft. * Demonstrated history of innovation and drive that will support building “from the ground-up” a lead generation program for PraxisNow. * B2B Marketer who is immersed in the theory and new developments of lead generation and can train others. * A “varsity mathlete” who thrives on analysis and has the communication skills to explain it clearly. * Exceptional written communication skills, including copy writing, writing for email, editorial and proofreading abilities.
Posted on: Sun, 06 Apr 2014 16:30:02 +0000
Trending Topics
Recently Viewed Topics
© 2015