Study Links Twitter Dialogue With TV Ratings — Now What? - Sure, - TopicsExpress

Study Links Twitter Dialogue With TV Ratings — Now What? - Sure, you might like tweeting during ABC’s #modernfamily, but have you ever wondered whether the Twitter dialogue might influence the show’s ratings? The TV ratings powerhouse Nielsen says they’ve cracked the code on that relationship, with a first-of-its-kind study that proves a two-way causal influence between broadcast TV tune-in for a program and the Twitter conversation around that program... ow.ly/2z0h4Y

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