THE FRIDAY NITE SERMON (RIGHT ON TIME) The downside of the huge emphasis being placed on storytelling in social media is simply this...not everybody is a storyteller. So the people who arent storytellers hire people to tell their stories for them. But the downside of that is that people see through that rather quickly and after a while youre no further ahead than you were when you ran out of stories, except for the fact that you have spent a lot of money trying to do what all the social media gurus tell you to do. So the question I keep asking myself is this: Is this all bullshit? I do a lot of talking to people on LinkedIn about content management programs and it seems to me the only people who are actually getting business out of all this frenetic activity, are the people who helping businesses create content management programs. Their mantra is that you have to be patient and persistent. But I cant help but wonder how they keep people on track when their patience has run out as has the budget supporting their persistence. If youre involved in a content management program, the big question you should be asking is this: Do I have to do this forever?
Posted on: Sat, 12 Apr 2014 01:27:24 +0000
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