The Art Of Business Names: Whats The Story Blended Careers & How That Helped Us Name Our Business As web developers, educating clients about what we do comes with the territory and questions are never at a shortage. They’re part of our daily routine and we love them. We welcome and encourage curiosity because when a question arises, it indicates a desire to learn. And a chance to talk. There is one question that has come up more than any other single question in the history of Fat Eyes Web Development: CLIENT OR PROSPECTIVE CLIENT: “WHERE DID YOU GET THE NAME FAT EYES?” US: WE SMILE, CHUCKLE AND SETTLE IN FOR SOME STORYTELLING. (this is a question we enjoy) Some questions are singular, unique, creative and may even be surprising. Or slightly displacing. Occasionally, theres a question thats a challenge and requires research; learning something new. And of course, there are those that come up over and over again so our responses pop out a little more easily due to repetition. We do have tried-and-true approaches to presenting answers for the sometimes perplexing, confusing or difficult bits of information we have to impart. But we try to avoid formulaic answers and care very much about being sensitive to who it is that’s asking the question and their communication style so that how we answer will be effective. And Then There Are The Questions That Dive Us Into Our Origins… ...like the name of our company. How do those of us in business arrive at perfectly matched business names? Such an integral element of our identity and one not to be taken lightly. Its something we will hopefully be using for a long time. Our branding depends on it. It has to be just right. Some things exist just for the fun of it. They may seem like they have a certain depth and mystery, but then you discover that they don’t. They fool us. Or, on the converse side, perhaps they have even more meaning than you thought. Or layered meanings. There could even be a tiny, lossy risk to... click-to-read-mo.re/p/8tZM/52001cc5
Posted on: Wed, 30 Jul 2014 13:46:01 +0000
Trending Topics
Recently Viewed Topics
© 2015