The King of ClickBait How a young entrepreneur built an empire by repackaging memes. The [New York Times] report acknowledged a “tension between quality control and expanded digital capabilities.” Spartz experiences no such tension, because he does not distinguish between quality and virality. He uses “effective,” “successful,” and “good” interchangeably. At one point, he told me, “The way we view the world, the ultimate barometer of quality is: if it gets shared, it’s quality. If someone wants to toil in obscurity, if that makes them happy, that’s fine. Not everybody has to change the world.” Spartz does not call what he makes journalism, even if he employs a few journalists, and he does not erect barriers between his product and his means of promoting it. Asked to name the most beautiful prose he had read, he said, “A beautiful book? I don’t even know what that means. Impactful, sure.”
Posted on: Mon, 29 Dec 2014 19:18:05 +0000
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