The Peninsula Aquatic Recreation Centre (PARC) visual identity is now clearly visible on the Centre. The PARC brand identity reflects the core attributes of the Centre - its ability to connect individuals and communities through aquatic and physical activity and reinforces the Centre’s positioning as the Peninsula’s premier Aquatic, Fitness and Fun PARC. As a graphic icon, the PARC visual identity embodies the Centre’s core values; Safety, Welcoming, Innovative, Memorable (SWIM) and draws inspiration from the multitude of aquatic, fitness and fun related activities within the Centre. The icon uses colour and the vibrancy of its composition to demonstrate the dynamic integration of experiences and quality of facilities and services within the Centre. Romanin Design, a peninsula-based design company, have worked closely with the Centre in developing the PARC brand identity.
Posted on: Thu, 31 Jul 2014 02:55:59 +0000
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