The campaign, called THIS GIRL CAN, was created by SportEngland, a U.K. government agency. The agency did some research and found that 75% of women want to be more active, but they dont because of a fear of judgment. So they figured that the best way to get women to feel comfortable working out would be to make a video with realistic-looking women — dimpled legs and all — who look powerful, strong, and most importantly, proud. With sassy one-liners like Sweating like a pig, feeling like a fox, I kick balls, deal with it and Damn right, I look hot popping up throughout the video, the message is clear: This is what real workouts look like. Theres nothing glamorous about them — no makeup, no perfect hairdos, no uniform body type. Exercise may not be pretty, but its necessary. Youve got to keep your body moving in order to stay healthy. And no one can judge that — no matter what you look like. THEREFORE LADIES, KEEP YOUR MIND BODY GREEN ... !!! Namaste !!! YM
Posted on: Fri, 16 Jan 2015 20:12:15 +0000
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