The four most successful market introductions crowned with De Glazen Tulp Award 2015 On Thursday evening, January 15, the presentation of the FloraHolland Glazen Tulp Award 2015 took place. The award acknowledges the most successful market introductions of the year. Allefinalisten Television presentor and jury chairman Rob Verlinden announced the winners in the four categories of cut flowers, houseplants, garden plants and concepts. The prizes were presented to a large audience during a festive meeting in De Broodfabriek in Rijswijk. In the cut flowers category, Together2Grow from Schipluiden won first prize with the Alstroemeria Charmelia. The jury considered it a hit. Charmelia represents a completely new type of Alstroemeria, with strong branches with many small, beautifully colourful flowers. The houseplants category was won by the small, but unique Haworthia limifolia Spider White from Handelskwekerij Lock CV in s Gravenzande. It stole the jury members heart. The plant is unique with its white stripes on both the top and the underside of the leaves. A beautiful, strong, highly decorative plant that is easy to care for. Roland van der Werf from Boskoop garnered De Glazen Tulp in the garden plants category for his Skimmia japonica Pabella. This is a plant that the consumer can enjoy for a long time. It has a profusion of flowers with enormous bright red clusters of berries. Vreugdenhil Bulbs & Plants from s Gravenzande took home De Glazen Tulp in the concept category for No water flowers ® Amaryllis Waxz ® and Velvet touchz ®. This concept has proven its worth already; consumers are very enthusiastic about it, and there are many marketing possibilities. Post-order companies can also supply this concept. Easy to maintain, and it makes a fine present. floraholland/en/buying/marketing-and-quality/novelties/glazen-tulp/winners-2015/ for a complete overview of the top three candidates in each category Photos and more information can be found on our website floraholland/glazentulp New products in Robs Grote Tuinverbouwing New flowers and plants are often put in the media spotlight in the well-known television programme Robs Grote Tuinverbouwing on SBS6. In the February 14 episode, SBS6 will include a compilation of the judging and the presentation of De Glazen Tulp 2015. FloraHolland Glazen Tulp awards FloraHolland presents De Glazen Tulp award annually for the most successful market introduction in the categories of cut flowers, houseplants, garden plants and concepts. Each year hundreds of novelties and concepts are introduced at FloraHolland. Product improvement is an important force in the Dutch horticultural sector.
Posted on: Sun, 18 Jan 2015 20:41:04 +0000
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