The motion picture Industry in Nigeria “Nollywood” has served as a major goldmine for the Country. It has played a tremendous role in economic development and nation building, employing annually and continually over 2 million Nigerians towards a productive service to social transformation and cultural revival. This multi-million Industry “Nollywood” has its base expanded across borders within and outside the Country, claiming over 100 million fans around the world. This interplay has got the attention of global market, hitting the CNN profile-chart as the 3rd largest movie Industry in the world. It has earned substantial foreign exchange and honors for the Country. However, it is hard to believe that this laudable Industry “Nollywood” started from a secondary school stage play with the objective of re-enacting the creative perspective and history of Africa. The Dramas were directed literally by conservative white-collar civil servants who were using novels as script. Subsequently, the dramas were integrated into soap-opera through which Chinua Achebes “Things Fall Apart” was acted. Debuts by Stakeholders such as Wole Soyinka, Frances Fanon, Chinua Achebe, Hubert Ogunde, Eddie Ugbomma and Pete Edochie amongst others must not be forgotten by the roles they played to sustain the Industry, motivating the younger talents to make an impact. Kenneth Nnebue (NEK) took a bold step by monetizing the usual television drama and that produced the first Nigerian commercialized movie titled “Living in Bondage” in 1992 from where most of the stars we celebrate today emerged. Gam Boski stepped in with the film titled “Battle of Muzanga.” Ike Mbaike, Zeb Ejiro, Amaka Igwe amongst other individuals from all works of life started coming in, some with the mind to make fortunes, while some with the spirit of relevance. It became a race that unconsciously propelled the emerging civilization trend to many of its patronage. Meanwhile, talents in diverse categories were increasing beyond imagination and there was a need for autonomy, which gave birth to Association of Movie Practitioners(AMP) in 1996. The electronics shops in Idumota and Onitsha were used as an outlet for movie sales , which created employment and thereby gave some traders means of livelihoods. At this point, one of the greatest expectations of the Industry was reached, Nigerians and the movie makers were very happy. While the movie-makers were still celebrating their success, wealthy importers of empty cassettes seized the opportunity by diverting into the movie trade with the ideology of who plays the piper dictates the tone. This opened the door to mediocrity in the Industry; it becomes the power of self definition and no longer talent. Their financial presence could not be contested by any one, including the existing association (AMP) which later collapsed and the art-form of the industry was turned into a market place. Movies were being produced haphazardly by the hour and some movies were like parboiled mango sales approach. Their attitude was stereotyped and disheartening. However, all hope was not lost. Actors who were the product in question believed they had a say, but the problem became who will speak first. Everybody was afraid of losing roles, many withdrew, but Lari Williams amongst the myriad of Actors chose to speak and this singular intervention brought sanity back to the Industry. In no time, Nigeria Actors Guild (NAG) was formed for the security of actors in 1997 and Lari Williams was made the first President of Actors in Nigeria. “NAG” commanded a great influence and loyalty as it was obvious that without Actors films could not be produced. The hand of the clock was turned back and the Producers and Directors could not help but become members. Thats how most Nigerian Producers and Directors became Actors and vice-versa. As the journey continued, confidence was beginning to be restored. Some of the victims of the grand conspiracy at this point had started doing other things, while the tough people kept going. Again the spirit of professionalism was encouraged by “Amaka Igwe” with her movie “Rattle Snake” being the first action film in Nigeria to pick awards across the shores of the country. Movie makers became more conscious of the quality of their products. Efforts were made to improve the standard of movie production, as competing in the global market was no longer an assumption but a proven fact. Then classification and specialization became very necessary as 13 Guilds were formed from the hierarchy of Production Assistants(PA) to that of Directors Guild of Nigeria(DGN) including the Actors who re-branded their name to Actors Guild of Nigeria(AGN) under one industry formally called “Nollywood.” Many movie-Makers have used this brand name Nollywood in television, books and the internet for various business enterprises, which have favorably earned the industry a broader audience, emerging to its present position as the 3rd largest movie Industry in the world. Nollywood Talent Hunt Show is taking a gaint strive in chapioning the course of revamping the creative standard of the Nigerian movie Industry. As we celebrate NOLLYWOOD@20, we call on All Lovers of NTHS to join Us as we celebrate with NTHS 105 Contestants who have been given the opportunity to have date with Stardom! NTHS-House of Fame.......Loading! Thank you. NOLLYWOOD MUST BE BETTER! Signed: Prince Livinus C. Nwabuez (NTHS-President). Please LIKE NTHS Facebook Page at: facebook/nollywoodtalenthuntshow to enable you get updated on latest development on this Show. Enquiry: BB Pin: 27A0BCE5. Mobile: 08034014024, 08085005882,08077929099 . Website: nollywoodtalenthuntshow.tv PLS SHARE.
Posted on: Sat, 02 Nov 2013 14:06:59 +0000
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