The thing is, however, that the public broadcaster is not a business in any conventional sense. It exists not to make money or to satisfy financial goals, but to fill a public need – one that is not being served by private media outlets. The CBC is a public good, like the school system, like medicare, like our universities and colleges, our public museums and galleries. In a world of commercial sponsorship of media, both broadcast and online, the CBC’s purpose is to serve its audiences as citizens, rather than as consumers. Its purpose is to create news, information and entertainment that’s judged for its creative, intellectual and artistic integrity, rather than its ability to attract large audiences that can be sold to advertisers. What CBC management has delivered is not a public broadcasting strategy but a business plan, one that further distances the corporation from its public-service mandate.
Posted on: Fri, 27 Jun 2014 01:14:31 +0000
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