This week we’re reviewing what you might have missed in the #McKDigital campaign, and also taking a look at how the #McKDigital hashtag is doing so far. 1. A few highlights showing some of the conversations happening around the hashtag on Twitter, outside of our own accounts: https://twitter/hashtag/McKDigital 2. David Edelman’s piece Digitizing the consumer decision journey, went live on June 4 this week at bit.ly/McKDigitalCDJ, and its companion exhibit went out on Facebook later that day at bit.ly/mckcdjex. So far, the exhibit has been shared 55 times from the Firm Facebook page, and Retweeted 100s of times from several firm accounts. Tweet about this article and exhibit: “#McKDigital’s @davidedelman wrote about the digitization of the #CDJ bit.ly/McKDigitalCDJ w/ exhibit bit.ly/mckcdjex” Share the exhibit on Facebook: “Have you seen the exhibit detailing the underperformance risk that failure to optimize digital channels may bring? Find it on McKinsey & Company’s Facebook page here: bit.ly/mckcdjex and read the full article from David Edelman at bit.ly/McKDigitalCDJ” 3. Your social media team is also doing a “blitz” style social campaign around each component of the Digital Edge campaign. This means that instead of sharing content from each alert that occurs on a day where a digital piece is released (our normal process), we’ll be concentrating our full efforts on the success of each #McKDigital article on the day it is released and saving some of our other I&P articles for publication later in the week. We look forward to sharing those metrics with you after a few weeks of testing. 4. Do you want to join the conversation around digitizing your business or industry on Twitter? Simply start by sharing your thoughts on digitization of business using any of these hashtags in tandem with the campaign hashtag: #McKDigital with any one of these: #BigData #CDO #digital #digitalmarketing #custexp Sample Tweet: “I’m thinking about companies in [your industry] digitizing the customer experience journey. Have you read this #McKDigital #CDJ piece yet? bit.ly/McKDigitalCDJ”
Posted on: Mon, 09 Jun 2014 00:00:01 +0000
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