Trade show tip of the week - Create an experience: Trade shows used to be about promoting your new products & services to attendees. Now – strategic business owners are working with design firms to create exhibits that deliver a complete visitor experience. Every facet of your exhibit can be used to inform, engage and compel your attendees for a lasting, sustainable engagement. Distributing interactive technology – such as games, virtual demonstrations and surveys throughout the exhibit can deliver an enhanced promotion experience. Additionally, the booth itself can include tactile surfaces that deliver a comprehensive sensory event. By creating an experience, you are more likely to extend how long each attendee will stay in your booth allowing your company reps to have more valuable, in-depth inactions which can be turned into valuable leads and clients. The experiential exhibit also reinforces the overall user engagement for long-term brand identification & marketing benefits.
Posted on: Thu, 08 Jan 2015 18:25:25 +0000
Trending Topics
Recently Viewed Topics
© 2015