Urgently required for a prominent FMCG Group Product Manager (Detergents section) Requirements: • 2 to 3 years of marketing/product management experience in FMCG- Detergent sector • Business degree preferably at Marketing • Have good analytical &researching skills. Responsibilities • Participate in brand strategy discussions and in setting a bulls-eye consumer target. • Drive consumer understanding and insight that defines our prime prospects’ needs, attitudes and values. • Lead consumer and brand learning plan development and oversees execution and findings of research studies. • Analyzes market, consumer, and competitive information. • Engage, inspire and galvanize the organization around the brand vision, position and strategies so they are clear in bringing them to life in their areas of functional expertise. • Analyze historical new product launches, and reports on vitality rates. • Analyze consumer trends and information, and categories to help identify product categories to enter as future sources of growth. • Specify market requirements for current and future products by conducting market research. • Work collaboratively with marketing communications to execute packaging designs consistent with a determined communications hierarchy and a global style guide. Kindly forward your CV to jailan.mohamed@career4ume with mentioning the title in the subject line.
Posted on: Tue, 18 Nov 2014 19:44:23 +0000
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