Using the digital platform for brand recognition is highly useful, but how useful are your images in making that impact? WMA #FhotoFridays - Simple steps to Image designing on Social Media for Attaining Brand Recognition. To impart a massive content impact, we all need images across various social networks. Things like company logos, fonts & colors all need to work well together for the right #socialmedia impact. With over two billion people active on social media every day, improving how you use visual assets is a powerful way to drive more people to your business. Content is erupting from every corner today to serve clients the best information, to stand out from them here are some ways that might just give you an edge. 1. Create Complementary Profiles and Covers. Consistency is a key part of recognition & success. Use your company’s traditional logo or a variation of its design for each of your social profile pictures to maintain online brand recognition.Even if you tweak your logo, your audience should still be able to recognize you immediately. 2. Make use of Watermarks Consistently. If you’re including a logo or other icons with your images, create guidelines addressing size and placement. Inconsistent logo sizes or random placement can appear sloppy. 3. Choose Fonts and Colors for Effect. Fonts, colors and images are the primary visual elements that determine how people perceive your brand on social media. Different goals require different choices for each element. Where does your company persona fit on this spectrum? 4. Design Reusable Templates Each social network has its own optimized image dimensions. It can be time-consuming to create individual images for each network every time, but it will reap benifits. 5. Let the Image Do the Talking Using pictures as the focus of your updates is a great opportunity to get creative. When you design your visual content, rely less on words. Let colors, images and backgrounds take on the burden of conveying your message. SOURCE: socialmediaexaminer
Posted on: Fri, 28 Nov 2014 09:01:30 +0000
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