V 209 Vox Phantom VI 1966 V 209 Vox Phantom VI is an electric guitar, originally published in 1962 by the firm of Jennings. It s just because of its characteristic pentagonal shape, which became the iconic representation of the British Invasion. Originally made in England, production was later moved to Italy ... the EME project. (European Electronic Music) for the construction of a center of electronic music, in the province of Macerata in a joint venture with VOX (Guitars and Amps UK) and Thomas (electronic organs of the United States) and (Vox and Eko guitars since 1965 and founder President Olivero Pigini). Features of the Vox Phantom included 2 or 3 single-coil pickups, open-back tuners, and a Tune-o-matic. Later models included tremolo, designed by the founder of Vox, Thomas Jennings. And including a leather coated pad behind the hotel for comfort during the game. The guitar has shared many of the practical problems of similar guitars in unusual shape, its shape made it difficult to play sitting down, and its polyester finish scratched easily at the corners. The growth of Eko is helped by the adoption of a modern marketing strategy that passes for the use of testimonial advertising taken from the world of entertainment, printing a magazine (The echo of the music), and the establishment the company Comusik (Rome). This allows Pigini to separate permanently from the commercial manufacturing of the product: the Comusik is in fact entrusted to the whole sale of the instruments made by Eko, as well as of English Vox electric guitars and organs made by the US Thomas. In the early sixties Eko, Vox and Thomas, along with the Danieli in Milan, gather under a single brand distribution (Eme - Electronic Musical European Union). In April 1966, a fire in the factory (EKO) destroys part of the business of Recanati, to replace which Oliviero Pigini start building a new factory in nearby Montecassiano. Not able to see the completed work: in fact die in early 1967.
Posted on: Sat, 01 Nov 2014 16:00:55 +0000
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