Vagas CRM Email Marketing: baby.br / dinda.br [email protected] Customer Intelligence; * CRM; * Segmentation; * Automation of Email Marketing campaigns (eCRM); * Customization of Email Marketing campaigns; * SalesForce; * Mobile (SMS and Responsive Email); * Return Path tools and sender certification process to optimize delivery and deliverability; * Advanced knowledge in trigger tools of some major ESPs, such as Experian, Emailvision (Smart Focus) and Exact Target; * Management of creation team, data base and development; * Among other skills and expertise; In all projects of eCRM that Im involved, I always try to focus on three points, which are the sales, relationship, and enrichment of the database information; # Designing the job request process. # Designing the structure of the email marketing messages and writing the code, if necessary. # Studying the customer database to build clusters. # Designing the Relationship Scales with the objectives of Conversion and Loyalty. # Analyzing the performance of the KPIs of the different email marketing campaigns, whether they are punctual or through Grids within the Relationship Scales, with the objective of optimizing these actions. # Conducting regular meetings with customer to align expectations and deadlines. # Designing the monthly schedule of triggered sends of email marketing. # Providing consulting services to our customers in everything that the email marketing channel is related, as for example, database integration, APIs integration, best practices of email marketing, etc. # Modeling and implementing the RFM model. # Life Cycle through the email marketing to impact the customer at every stage in which the customer is, that is, from the date of registration on the website, until the day that the customer is removed from this cycle for any reason. Since some companies already have studies on the relationship cycle of the users with their E-Commerce of a certain number of days, weeks, or months, you must use a different approach with the customer at every stage of this life cycle.
Posted on: Tue, 11 Mar 2014 22:31:48 +0000
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