WHY ARE GEJ POLITICAL TV CAMPAIGNS TARGETING THE NORTH ONLY! One of the TV Ads sponsored by TAN, the phrase Goodluck Gaskia reveals the disconnection between the producers and the target audience. The correct spelling of The word Gaskia is Gaskiya. By seeing such a mistake, you know that not even the script writers know much about their job. The most disturbing part of the advert is the painting of the wrong picture of the Northern settlement in that video, why take a nomadic settlement with shanty huts for a bigger settlement in the North. The dwellers of such settlement you have in that video are not the beneficiaries of the Billions of Naira Agric Loan from the FG, they are those that have no access to water, electricity, education and security. Similarly, in one of the advert sponsored by same TAN, you mistakenly portrayed the Fulani Nomads settlement as another Northern settlement when you are trying to showcase the achievement of President GEJ on the Almajiri schools, forgetting that the Nomadic Education has being in place for long and are not in the same purpose and community with the Almajiri Schools. The content of this recent advert which communicates Agric Loans to famers, provision of Mobile phones to farmers, etc should be scripted in such away that real beneficiaries should be able to add their voices, not the lazy staged setting where the artificiality of the message becomes offensive to viewers. While you are skillfully making your money, do not forget that the pictures on the screen goes beyond the shallow message. IN SUCH PRODUCTIONS, PROFESSIONALLY IS PARAMOUNT AND DETAILS ARE VERY IMPORTANT IN CONVEYING THE DESIRED MESSAGE.
Posted on: Thu, 24 Jul 2014 11:54:19 +0000
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