What’s been happening in urban music lately, is that DJ’s with short reach are charging artists to play their music. The spins of a DJ with short reach don’t really help an artist’s career, buzz or growth enough to justify payment. Most artists are so short-sighted tho, that they’ll pay a local DJ to play their song in the hood club where damn near everybody already knows them. This is a waste of money. breaking a record vs building a fanbase The saddest part is that, consistent effort and outreach to fans via street teams, promo giveaways, meet n greets, etc. works to garner the attention of the BIGGER DJ’s who LOVE to break new music & don’t place a price tag on playing a record that’s bubbling in the streets. Record breaking DJ’s KNOW how hard an artist has to work to get their music heard and to create a buzz. These same DJ’s get excited about introducing the new heat from the streets to 10’s & 100’s of thousands of people. I personally believe that DJ’s are able to become “heavy hitters” by taking chances and breaking new great sounding music. The biggest DJ’s play the newest music first – the smaller DJ’s play the music we’re already familiar with from hearing the big DJ’s. (Think about it – it’s the truth) Ultimately, my vision for the artists I work with expands beyond one city or one state or even one country. We’re pushing SOLID music with consistency and focus. My homie Fly from T.I.G. (Trinidad James, Rich Homie Quan) didn’t pay 1,000 DJ’s to break his records – neither did Quality Control (Migos) – or any of the other truly successful labels. That’s not how it works. Consistent, persistent, focused promotion of the music to a specifically targeted audience will cause the PEOPLE to demand the music be heard. Paying every DJ you meet to play your music doesn’t tell the people who you are….only YOU can do that. Tony Tha Connect Guidry #AllFactzBro
Posted on: Thu, 18 Sep 2014 17:27:01 +0000
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