What’s the difference between fake goodness and the real thing? Good people want to know. In fact, we need to know because fake goodness is a marketable commodity. Growing numbers of consumers can no longer escape an awareness of the damage done by their consumption: to the planet, society, or themselves. But a mixture of indulgence, addiction and conditioning mean that most can’t substantially change their consumption habits. The result? A never-ending guilt spiral. Which creates exciting opportunities for brands that combine tackling this guilt spiral with consumers’ endless status seeking (still the driving force behind all consumer behavior). … the wise thing is to train [yourself] to lie thoughtfully, judiciously; to lie with a good object, and not an evil one; to lie for others’ advantage, and not [y]our own; to lie healingly, charitably, humanely, not cruelly, hurtfully, maliciously; to lie gracefully and graciously, not awkwardly and clumsily; to lie firmly, frankly, squarely, with head erect, not haltingly, tortuously, with pusillanimous mien, as being ashamed of [y]our high calling.
Posted on: Sat, 28 Jun 2014 23:39:33 +0000
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