When we decided to write this book, we started with the premise that entrepreneurs are not heroes, they are ordinary people like you and me who just persist more. We did not intend to glorify entrepreneurs but present a realistic picture about their journey towards success. And after listening to their stories our premise was validated. We have tried to present each story in interesting and insightful way. The gist of the book is that there is no one particular success formula or a set of do’s and don’t that guarantee success in entrepreneurship. Every story presents a different perspective towards the subject. To start with, some entrepreneurs, like Ajit Andhare of Colosceum Media, who made a business plan and raised funds before plunging into the business, were crystal-clear about what they wanted to achieve while some, like Ashish Dev Kapur of Yo!China, who quitted his job with a dream to open a chain of restaurants, had only vague thoughts about the path ahead. Ashish did not decide on the cuisine he wished to serve, neither did he have funds to support his venture or a relevant background or qualification. Some entrepreneurs were blessed by serendipity like Phanindra Sama of redBus.in, who accidently got into the business......stay tuned to find out what next only on The Start Up Diaries #thestartupdiaries #enterpreneur
Posted on: Mon, 23 Sep 2013 14:11:34 +0000
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