You see, if you speak or write to “everyone”, you’re - TopicsExpress

You see, if you speak or write to “everyone”, you’re speaking to no one. This schizophrenic approach will attract crazy, cheap, rotten customers that will suck your life force and all the joy from your job and profession. I call them “psychic vampires” and they’ll steal your soul and all the joy from your business, your life and purpose if you let them. But when you speak to one, more like that person will be attracted to you, almost as if by magic. When you consistently speak directly to your one best customer, you will start attracting more people like him or her. Mike Koenigs in The Earn More Work Less Formula (ebook) #hyperspecialization

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